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Back/WhiteDischttp://www.whitedisc.co.uk Synopsis:Whitedisc is one of the most respected sources of music information for record labels and managers. A cd of forthcoming music (dance/house) is sent out to thousands of dj's nationwide (almost every week) and their reactions and comments collected to produce detailed reports for record labels to assess. Ultima Group was commissioned to develop a web based automated solution for this process, which had clasically been acheived via mail and hand-dissemination. Solutions: Creative Services: Whitedisc have a very strong brand in the market. Ultima Group's creative directors worked closely with whitedisc to ensure the user interface and digital identity were in-line with the market perception and brand requirements. Technology Solutions: After carrying out a full business process analysis, our technologists developed a dedicated application and database system to drive whitedisc. A logic set was imparted to this application to streamline the user interface and avoid complications. The deployment version handles everything from accepting results to collating and producing tailored analysis and reports. Archival data is held and can be mined to pick up trends for later use. Whitedisc and the labels have now completely transitioned to use this system, which is securely hosted in Ultima Group's frontline data centre facility. back to case studies... |