Back/Sugar Lounge

http://www.sugarloungebar.com

Synopsis:
Set in the heart of Manchester, Sugar Lounge's unique blend of hedonistic opulence, personal service and uncompromising style, combine to create the essence which has made them the city's most exclusive bar. This project presented a number of challenges:

To create a new digital identity for the venue, which reflected the brand and the clientele.
To create a stunning photolibrary of venue images.
To streamline the management of the guestlist systems.
Provide ongoing marketing & creative support for events.

Solutions:

Creative Services:
Working closely with the client, our design team developed, over a series of weeks, the new "Sugar Lounge Digital ID", which became their face online. Our in-house photographers created the photolibrary, and utilising the client's existing photography, added to it. A "style guide" was also created for print and online advertising. Our copywriters also worked with the venue's management to create a "text pack", including all site copy, together with profile & snippet elements for PR & Marketing.

Technology Solutions:
A secure bespoke application was created to manage and sort the hundreds of "guest list" and reservations requests the venue receives each day.

PR/Marketing
Working closely with the client and their partners, we aided in the origination, management and execution of many successful events for clients including Havana Rum and Aston Martin.

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