Back/Society Review



Synopsis:
Society Review was an in-house project launched by Ultima Group in August 1997 (as ISR Online). The aim was to create an online lifestyle magazine covering fashion & lifestyle, arts, technology, music and games and build it into a powerful and respected presence.

Solutions:

Creative Services:
Ultima's creative team developed a unique brand identity based on extensive research of the lifestyle publishing market. The result is a recognisable and aesthetic website, combined with highly branded marketing materials. A magazine styleguide was also developed outlining brand usage together with editorial and photographic style.

Technology Solutions:
Society Review is powered using Ultima's "flatpack" content management system. The robust architecture and ease of management ensure the site is up 24/7, with no interruption. The system was tailored for performance, and easily handles the 500,000+ visitors per month. A dedicated editorial back-end was also created allowing writers, journalists and editors to collaborate and manage articles quickly.

PR/Marketing:
Ultima Group manage the entire PR/Marketing process for Society Review. A dedicated newsgathering process was developed ensuring the site is updated with news features every day, this was combined with a search process for feature editorial ensuring Society Review's writers have access to companies, individuals and research channels. Tie-ups with media worldwide also ensure that articles can be syndicated effectively. On the reverse side, Ultima's PR team ensure Society Review is in the media releasing regular press and news articles and ensuring publication.

Our media-analysts also maintain a careful eye on the markets to assess "what's going on" this information is translated into editorial schedules, giving writers and editors an indication of the types of articles they need to run in each of the magazines content areas.

Consulting:
Ultima Group have developed dedicated business models for Society Review to manage revenue streams, freelance staff (worldwide) and the operational process itself. These models are reviewed and refined regularly.
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