Back/iGotMobile.com

Synopsis:
iGotMobile.com approached Ultima Group as a mobile telecomms start-up, wishing to provide interactive content (ringtones, logos, etc) to the UK market. The project had a number of key objectives
  • To create a new style of branding within the massively competitive mobile content marketplace.
  • Source and deploy the technology platform to deliver mobile content.
  • To generate sustained site traffic through cost effective marketing methods.
Solutions:

Creative Services:
Ultima Group carried out a detailed analysis of the target market, asessing competing brands and companies. This research was combined with a project plan to create the visual identity of iGotMobile, setting it apart from the competition with a unique look. The visual identity was then deployed with a bespoke website and a range of marketing/advertising materials.

Technology:
Ultima engineered a strategic tie-up between iGotMobile and a content/delivery provider, as well as developing the hosting infrastructure which now powers the site. The resulting system is available to manage and deliver mobile content to users worldwide while tracking revenue in realtime.

PR & Marketing:
Utilising market and brand research, Ultima Group created a structured launch and brand development strategy to get iGotMobile.com into the marketplace, appearing "established" rather than as a start-up. Together with retail tie-ups, Ultima developed a direct marketing strategy for the firm and numerous editorial opportunities.

The campaign was immediately successful with launch revenues well in excess of anticipated figures and still growing strongly. The brand is also now well recognised and respected within its market.
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